Marketing Automation Executive
About This Role
As a Marketing Automation Executive at Bordeaux & Burgundy, you will embark on challenging yet rewarding tasks, offering innovative solutions in a client-centric environment. Your primary focus will be operating within marketing systems like Marketo and Hubspot to showcase tangible results for our clients. This role calls for a detail-oriented individual with exceptional skills in marketing automation. You will be responsible for surveying information, creating client reports, summarizing data, and devising strategic plans for progress.
Successful candidates will have experience with various campaigns and be adept at creating templates and executing within marketing automation systems. You will work in tandem with the Marketing Automation Manager to efficiently implement campaigns, build email programs, and offer insights for maximizing automation system usage.
Roles and Responsibilities
- Operate marketing systems i.e. Marketo to achieve client objectives
- Develop and execute email marketing programs, including segmentation, testing, deployment, and continuous improvement
- Create consistent templates in marketing systems for campaign uniformity
- Analyze campaign metrics, distribute performance reports to the marketing team, and provide strategic recommendations
- Manage and optimize marketing automation efforts, staying abreast of industry best practices
- Conduct A/B testing to enhance productivity, conversion rates, program ROI, and sales growth
- Support key marketing operations in Marketo and Salesforce, including lead lifecycle, scoring, nurturing, segmentation, and data cleansing
- Potentially maintain integration between Marketing Automation and CRM systems, and advise clients on best practices
Essential Qualifications
- Ideally 5+ years of marketing automation experience
- Minimum 3 years of experience with Marketo
- Expertise in database management and best practices
- Proficiency in generating performance reports and building dashboards
- Strong knowledge of digital marketing campaign strategies and Salesforce.com
- Superior communication skills and ability to work within tight deadlines
- Strong project management skills and experience in multi-platform email marketing campaigns
Desirable Experience
- Familiarity with other CRM platforms
- Experience with Marketo Revenue Cycle Model or Revenue Cycle Explorer
- Proficiency in Google Data Studio and Google Analytics
- Skills in data interpretation and CRM platform auditing
- Familiarty with data handling and knowledge of data policies i.e. GDPR
About Bordeaux & Burgundy
Welcome to Bordeaux & Burgundy, the marketing agency that is the driving force behind tomorrow's industry leaders. We stand at the forefront of marketing innovation, offering creative, campaign, and identity solutions to the world's most ambitious companies. Our goal is to turn visionary concepts into tangible successes.
Our Mission: Empowering Everyday Excellence
At the heart of every corporate breakthrough and personal achievement lies a seed of ambition. At Bordeaux & Burgundy, our mission is to fuel this ambition. We dedicate ourselves to empowering marketers and forward-thinking companies, regardless of their team size, to soar to heights of IPO, acquisition, and beyond. We are the champions of ambition, transforming bold visions into triumphant realities. Every day, we commit to helping entities and individuals navigate their journey from aspiration to achievement, making every milestone a testament to the power of persistent excellence.